Belltown Apparel Co.

Belltown Apparel Co.

Wear the neighborhood

Live · Work · Play — Knoxville, Tennessee

See the Collection Shop Opening Soon
The first drop

The Neighborhood Collection

Heavyweight fleece and hometown staples, made to be worn on the trails, at the Commons, and everywhere in between. Online checkout is coming — join the list below for the drop date.

Love Your
Neighbor

Love Your Neighbor Crew

Dusty Blue · $58

Launch exclusive
Love Your
Neighbor

Love Your Neighbor Crew

Butter Yellow · $58

Launch exclusive
Belltown Est. Knoxville, Tenn.

The Heritage Crew

Charcoal · $58
Live · Work · Play Belltown, Tennessee

Live · Work · Play Tee

Cream · $30
Meet me at the belltower

The Belltower Tee

Olive Gold · $30

The Neighborhood Cap

Charcoal · $26
Belltown
Commons

The Commons Tote

Natural Canvas · $22
Little
Neighbor

Little Neighbor Kids Tee

Sky · $22

For the whole block
Sticker pack

The Bell Sticker Pack

3 designs · $8

Local pickup at Belltown Commons · Ships anywhere in the U.S. at launch

The neighborhood

A new hometown, worth wearing.

Belltown is a growing, multi-generational neighborhood on the edge of Karns and Powell in Knoxville, Tennessee — Craftsman front porches, walking trails, a 40-acre park on the way, and a belltower at the heart of it all.

Belltown Apparel is how the neighborhood shows up for itself: quality staples, made in small runs, with designs that mean something to the people who live, work, and play here.

Every piece supports neighborhood events and the places that make Belltown feel like home.

Explore Belltown →

Love Your Neighbor

It's on the front of the crew because it's the whole point. Community first, always.

Hometown Made

Designed in the neighborhood, printed in Tennessee, worn on every porch and trail.

Rooted Here

The bell isn't a logo we bought — it's the landmark down the street.

Online store opening soon

Be first on the block.

Join the list for the launch date, early access to the first drop, and neighborhood-only releases.